To welcome the Year of the Tiger 2022, The Luxury Networks China Division worked closely with Diageo to create some very special Lunar New Year events for their Asian customers.

Three bespoke events were held over the last couple of weeks and guests were invited to experience Johnnie Walker Lunar New Year limited editions.  There are three whiskys in the collection, including the Johnnie Walker Blue Label, The John Walker & Sons XR21 and the King George V.  Diageo has also released a very special limited edition Johnnie Walker 48 year old valued at $36k per bottle, which was purchased by Chinese Division customers.  With an impressive line-up of collectible whiskys to be released in the coming months and a growing database of keen Asian collectors, Diageo’s partnership with The Luxury Network’s China Division is gaining in momentum and continues to be an exciting partnership.

The China Division has also recently partnered with Langtons Wine Auctions, Australia’s premier wine brokerage and will be working with them on events, media and brand ambassadors and their Chinese language digital strategy.

Should you require further information on how our China Division can develop your Chinese community engagement in Australia, please contact our CEO, James Rowden via email at james@theluxurynetwork.com.au