Rolls-Royce Ghost Launch
16th November 2020Rolls-Royce Motor Cars Sydney proudly launched the New GHOST to clients from the 16-19 of September 2020.
45 VIP prospects attended exclusive viewing evenings on the 16th and 17th November 2020 in the showroom which was themed a new GHOST CI with effortless, illuminated, and modern highlights styled throughout the space.
Clients were welcomed by Rolls-Royce Sydney Dealer Principal Matthew Tunstall followed by the presentation from Torsten Müller-Ötvös on screen. Upon conclusion of the presentation, the car was unveiled by an automatic reveal and Sales Executive Jason Pham showcased the key features and highlights to the Guests in a Q&A format with General Manager Declan Swift.
A customised menu of canapés created by a hatted chef was served accompanied by Ruinart Blanc de Blanc champagne on arrival. Affinity partner Diageo presented a Ghost Whiskey Experience tasting, hosted by their National Ambassador.
Guests loved the experience and it provided an organic talking point for the sales team to engage with clients further. The Luxury Network Australia team had a high RSVP and attendance rate with clients excited to see the car. Guests were highly engaged with the sales team and the smaller, exclusive format worked well in current conditions as everyone got to experience the vehicle up close.