Qatar Airways & Coco Republic recently partnered to offer their respective databases the opportunity to win a trip to the Milan design fair Salone del Mobile Milano. The prize included two round trip QATAR Airways flights, two tickets to the design fair, $5,000 for accommodation and a Coco Republic piece to the value of $5,000. This campaign created reach of over 350,000 and 10,000 entries.

The partnership allowed both Coco Republic and Qatar Airways to offer their customers an exclusive opportunity and leverage each other’s databases for growth. The partnership was further extended via social media with content pieces from Coco Republic’s Creative Director reporting live from the Milan fair, on behalf of Coco Republic and Qatar Airways. A roadshow of events in conjunction with Belle Magazine will further support this partnership in Melbourne, Sydney and Brisbane increasing the exposure of both brands in the marketplace.